The Re Selling Of The First Lady
This is not the first image overhaul for Mrs. Clinton. During the campaign she submerged her careerist credentials and emphasized her role as wife and mother after focus groups showed that voters didn’t even know she had a child. White House strategists call the process an “evolution.” But it is a very deliberate one, as Mrs. Clinton’s interview and travel schedule attests. She chose Parade, a low-risk, high-impact Sunday-newspaper supplement, as a forum to reinforce her thoughts about the need for accountability, social responsibility and self-discipline....